Of all the important areas that organizations are involved in (including policy, advocacy, growth, innovation, and best practice sharing) the area most valued by individual members is career advancement.
This is no surprise, given the natural inclination for people to ultimately be more interested about their careers and economic well-being than the success of the companies they work for. Especially in the face of the COVID-19 pandemic, where uncertainty about the future of entire industries is leading career-seekers to become intensely self-centered.
Every organization has member data, gathered from registration, surveys, and other sources. Yet it is a rare organization that can say they really “know” their members, or how much value they are adding to their career success.
What if your organization had new insights into career success, that could answer critical questions such as:
What are the most prevalent career paths to senior leadership positions in your industry?
What are the typical personas and motivational segments of professionals in your industry?
How is career pathing different for women and
ethnic minorities?
How do the mindsets and behaviors of career seekers and hiring companies change as a result of the pandemic?
How much does a graduate degree contribute
to career advancement?
Why do people choose to enter companies in your
industry, and why do they leave?
The race is not always to the fast or the battle to the strong. But that is the way to bet.